6 steps for Architects to Win more clients...

We’re back from the holidays now it’s game time! The clock is ticking. We’ve got just a few months until Christmas, and this is the window that separates the dreamers from the doers. You already have the plan. The strategy is there. 👇 Now it’s all about execution.

London is a competitive but opportunity rich market for architects. Winning more clients comes down to visibility, credibility, and relationships. Here are practical steps:

• Build a Strong Digital Presence

  • Polished portfolio website: showcase your best projects with professional photos, 3D renders, and client testimonials. - SpacePhoto

  • Local SEO: optimize your site for searches like “residential architect London” or “commercial architect in Shoreditch”. - Add People

  • LinkedIn & Instagram: these are huge for architects. Share design concepts, before/after transformations, and thought pieces on trends (e.g., sustainable housing in London).

    
    

• Leverage Word of Mouth & Referrals

  • Ask satisfied clients to introduce you to others especially in London’s property circles. - Property Investors Network

  • Build relationships with estate agents, developers, and interior designers who can refer clients.

    
    

• Network Strategically

  • Attend RIBA events, design expos, and property developer meetups. - London Build Expo

  • Offer to give short talks on topics like “Sustainable home extensions” or “Maximizing small spaces in London homes.”

  • Join local business groups - BNI referral networking

    
    

• Use Case Studies & Storytelling

  • Instead of just showing designs, tell the story: “We transformed a Victorian terrace in Islington into a modern family home with 30% more usable space.”

  • Clients connect with stories of solved problems, not just pretty renderings. - Read my blogs for inspiration

    
    

• Collaborate on Content

  • Partner with property blogs, real estate agencies, and design magazines to get featured. - SpaceSurvey we are open to a collab with you.

  • Publish short guides (e.g., “5 Things to Know Before Extending Your London Home”) — share them with your network, just as I do with this article.

    
    

• Make the Process Easy for Clients

  • Many clients are intimidated by planning permission and construction. If you position yourself as “the architect who handles everything”, you’ll attract busy Londoners who dont have time for this and your selling point will be "You will free their time and handle everything".

Remember this: you can have the best strategy, the best offer, the best ideas but if you don’t pick up the phone or respond to your emails, it’s all wasted potential. Why invite someone to work with you if you’re not going to show up? You’re the expert. They don’t have the answers you do. Whether it’s a price quote, a design, or the process itself, your job is to bring clarity, to cut through the confusion, and lead them forward.

Here’s the truth: most people don’t respond quickly. Some wait a week, some never respond at all. But the ones who WIN? They’re the ones who are present, available, and consistent. You don’t win clients by being the cheapest. You win them by being the one who’s there when they need you. People don’t buy price they buy certainty. They buy solutions. Be the one who solves their problem, and you’ll never run out of clients.

Momentum is everything. Don’t wait for the perfect moment create it. Every day, every call, every action you take compounds. So step up, lock in, and bring your absolute best. Because when you execute with energy and focus, you don’t just get results you create breakthroughs. Let’s go make it happen!

Peter